Australian School of Business, Level 5
University of New South Wales
Sydney, NSW 2052

Email: grahamed (at)






Professor Grahame Dowling


Biography After a 30 year career at UNSW, first at the Australian Graduate School of Management and then at the Australian School of Business, Grahame was made an Emeritus Professor on his retirement in 2009. Since then he has remained an active researcher. Listed below are his best (most cited or should be more cited) publications.

“Keeping Score: The Challenges of Measuring Corporate Reputations”, in M. Barnett and T. Pollock (Eds.), Oxford Handbook of Corporate Reputations (Oxford: Oxford University Press, 2011), forthcoming (with N. Gardberg).

“The Financial Times Business Schools Rankings: What Quality is this Signal of Quality”, European Management Review, 5, 4 (2008), 195-208 (with T. Devinney and N. Perm-Ajchariyawong).

“What the Media Is Really Telling You About Your Brand”, MIT Sloan Management Review, 49, 3 (2008), 28-34 (with W. Weeks).

“Communicating Corporate Reputation through Stories”, California Management Review, 49, 1 (2006), 82-100.

The Art and Science of Marketing: Marketing for Marketing Managers, (Oxford University Press, 2004).

“Corporate Reputations: Should You Compete on Yours”, California Management Review, 46, 3 (2004), 19-36.

"Customer Loyalty and Customer Loyalty Programs", Journal of Consumer Marketing, 20, 4, (2003), 294-314 (with M. Uncles and K.Hammond).

"Reputation and Sustained Superior Financial Performance", Strategic Management Journal, 23, (December 2002), 1077-1093 (with P. Roberts).

"Customer Relationship Management: In B2C Markets, Often Less is More", California Management Review, 44, 3, (2002), 87-104.

Creating Corporate Reputations: Identity, Image and Performance, (Oxford University Press, 2001).

“Understanding Institutional Designs within Marketing Value Systems”, Journal of Marketing, 63, Special Issue (1999), 115-130 (with S. J. Carson, T. M. Devinney, and G. John).

“Information Control and Influence in Emergent Buying Groups”, Journal of Marketing, 62, 3 (1998), 55-68 (with P. L. Dawes, D. Y. Lee).

“Do Customer Loyalty Programs Really Work?” Sloan Management Review, 38, 4 (1997), 71-82 (with M. Uncles).

“A Model of Perceived Risk and Intended Risk Handling Activity”, Journal of Consumer Research, 21, 1 (1994), 119-134 (with R. Staelin).

“A Longitudinal Study of Product Form Innovation: The Interaction of Predispositions and Social Messages”, Journal of Consumer Research, 19, 4 (1993), 611-625 (with D. F. Midgley).

“Factors Affecting the Structure of Buying Centres for the Purchase of Professional Business Advisory Services”, International Journal for Research in Marketing, 9, 2 (1992), 269-279 (with P. L. Dawes and P. G. Patterson).

“Identifying the Coarse and Fine Structure of Market Segments”, Decision Sciences, 19, 4 (1988), 830-847 (with D. F. Midgley).

“Managing Your Corporate Images”, Industrial Marketing Management, 15, 2 (1986), 109-116.

“Perceived Risk: The Concept and Its Measurement”, Psychology & Marketing, 3, 3 (1986), 193-210.

“Information Content in US and Australian Television Advertising”, Journal of Marketing, 44, 4 (1980), 34-37.

“Innovativeness: The Concept and Its Measurement”, Journal of Consumer Research, 4, 4 (1978), 229-242 (with D. F. Midgley).